If you’re a content writer, chances are you’ve been there: staring at a blank screen for what seems like hours, struggling to come up with even a single sentence. Or maybe you’ve written a piece that you’re happy with, only to receive feedback from your editor that it needs major revisions. It can be discouraging, to say the least.
But the good news is that there are some things you can do to make the writing process easier and help ensure that your content is consistently high-quality. In this blog post, we’ll go over five tips for writing better content on a more consistent basis.
1. Develop a strong understanding of your audience.
One of the most important things you can do as a content writer is to develop a strong understanding of who your target audience is. What are their interests? What challenges do they face? What kind of language do they use? The more you know about your target reader, the easier it will be to write content that resonates with them.
2. Outline before you start writing
This may seem like a no-brainer, but it’s worth mentioning because it can be easy to get caught up in the writing process and veer off-topic. By having a clear outline of what you want to cover in your piece before you start writing, you can save yourself time and frustration later on. Not to mention, your finished product will be much more cohesive and well-organized.
3. Write in short, concise sentences
When it comes to writing better content, less is definitely more. readers have short attention spans, so long, winding sentences will only lose them. Stick to shorter sentences whenever possible, and break up longer ones with commas or semicolons. You should also avoid using jargon or overly technical language—remember, you want your content to be accessible to as many people as possible.
4. Edit ruthlessly
Once you’ve finished drafting your piece, put it away for a little while—at least an hour or two—before coming back to edit it. This will help you approach your work with fresh eyes and catch any errors or awkward phrasing you might have missed before. As you edit, don’t hesitate to delete entire sections or even whole paragraphs if they’re not adding anything of value to your piece. And when in doubt, cut it out! (Your editor will thank you.)
5. Get someone else to read it before publishing
Even if you think your piece is ready for prime time, it’s always a good idea to get another pair of eyes on it before hitting “publish”—especially if those eyes belong to someone in your target audience. Ask them if anything was unclear or if there was anything they wished had been covered in greater detail. Their feedback can help make your next piece even better than this one!
By following these five tips
- developing a strong understanding of your audience
- making an outline before starting
- writing in short, concise sentences
- editing ruthlessly
- and getting someone else to read it before publishing
You can write better content more consistently and make the entire process easier on yourself overall. So go out there and put these tips into practice—your readers (and editors) will thank you for it!